Facebook Advertising

Facebook Advertising

Course Description
In this micro Facebook advertising course, we’ll examine effective ways to boost engagement –
including how to define your target audience, choose the right ads for your audience and effective
ways to design and build your ad content.

Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.

Learning Objectives
By the end of this course, you will:
• Know how to plan and set up effective advertising campaigns.
• Know how to track and evaluate the key metrics of your campaign.

Target Audience
This course is aimed at anyone who is involved in promoting and marketing their business online.

Advantages
Online training is flexible, efficient and cost effective meaning the candidate can progress through
the modules at their own pace and in their own time, so they can fit the training around their work
and personal life

Further Progression
For a wider overview of Social Media Marketing we have a full course covering that, alternatively if
you want to find out about using other platforms to enhance your business offering check out our
Linkedin for Business or Instagram for Business courses.

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